Production

Commercials

Our team of media specialists will record and edit your commercial for a fee.

Marketing Insights

Statistics

• Do you want to know what the statistics are for retirees in your market? We can tell you areas of higher concentration, so that you can focus on growing your business in those areas.
• Are you aware of the topics Retirees are most interested in and how you can market your consulting services to them? We can provide information that will help you in your outreach as well as daily relationships with your clients.

Lists

• Do you want access to national media lists at little cost to you?  Do you want to contact CNN?  The Wall Street Journal? We have them and you need them in order to gain national exposure.

Internet Marketing

• Are you ready to start marketing to the Boomer demographic?  They’re online and we know where they’re surfing.
• Want to stick with retirees, but unaware of the “online” retiree audience and what websites they’re visiting? We’re constantly updating our website list for retirees and would like you to have that information.

Extended Services

We offer a diverse array of extended services to our advisors for a fee.  Our fees are lower than any marketing/publicity firm and we have extensive knowledge of the industry and know your promotional needs.

Media Services

CRP offers a variety of professional media services to advisors.  For additional information about these services, advidsors should contact their Business Development Specialist.  We show each advisor how to create a greater visibility in their market, generate a greater awareness of the services each advisor provides, and ultimately help them position themselves as the financial expert in their market.  We have a proven track record of success (see our “proven results” section) and are just getting started.

Print

• Want to write a column for your local paper?  Our staff of PR professionals knows what your local editor is looking for.  We will help you choose a topic, write/edit content, and teach you the proper writing style so that you can land your own financial advice column.
• Do you want to be featured in an article in your local paper?  We’ll show you how to write a press release and pitch it to your local editor.

Radio

• Do you want to be a guest on a local radio station?  We’ll write the press release, get it in the right hands and make it happen.
• Is it a career goal for you to have your own finance talk show? We’ll show you how to write a sample show script and advise you on how to pitch your column, and get it to the appropriate individual.

TV

• Have you wanted to be a guest on your local noon-day show as a financial expert?  We know how to get you there. 
• Do you want to be a “repeat” guest, called on frequently by the station as “the” financial advisor?  We’ll show you how to build and sustain those relationships throughout your financial career.

Advertising

• Do you know how to maximize your advertising dollars?  What media outlets are a direct hit when targeting a specific demographic?  We have that knowledge and experience and we’ll make sure your advertising dollars will help you reach potential clients.

Media Contact Lists

• We provide our Advisors with media contact lists for all media outlets (radio, TV, newsletters, magazines).  In other words, we’ll find the journalist or producer that you need to contact and get you all of his/her information.

Media Staff

Christopher Benton

Multi-Media Specialist

Chris is a Nashville native and graduate of Middle Tennessee State University. Chris holds his B.S. in Mass Communications, with an emphasis on Radio and Television, and minors in History and Psychology.  In 2002 he launched his own company. He has produced and edited a diverse array of video projects, including VSA at the Ryman Auditorium in Nashville.  Chris currently resides in Pelham, Tennessee with his wife and twin sons.

Chris is an avid sports fan, and enjoys many outdoor activities in his spare time.